A recent workforce engagement study says employers lose a combined $37.5 billion per year to low productivity and turnover -- simply because employees don’t understand their jobs. In addition, 22% of turnover takes place within the first 45 days of employment.

The hospitality industry is no stranger to high turnover. As of 2016, the average industry turnover rate is 72.9%, according to the Bureau of Labor Statistics, and it remains one of the most turnover-prone sectors in the world. As a newcomer, it’s crucial to begin learning the ins-and-outs of your role right away, but that can only happen with effective onboarding plans for new hospitality employees.

It’s not all bad news though, since the recent influx of social media in the workplace opens new doors for fun, creative, and effective onboarding plans for new hospitality employees, and many top industry brands -- Marriott, Hyatt, and Hilton, to name a few -- have taken note.

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Christina Germano is the Content Marketing Coordinator for E Group. She's passionate about health and loves to cook, run, and read Harry Potter. Christina is an inbound marketer and a proud journalism and political science alumna of the University of Maryland, College Park.

First impressions truly matter. In a 2016 Harvard Business Review article titled “How to Make a Great First Impression”, several psychologists assert that the first few interactions are crucial turning points in a relationship. “First impressions matter so much because they happen fast”, according to the article, and they’re incredibly hard to bounce back from when mishandled.

In the associations world, the need to forge deep and lasting bonds with members is omnipresent. And like any relationship, the roots of membership are planted in the very first impression: joining and onboarding. When members first join your organization, they don’t want to get handed a receipt and soon after be forgotten about. They want to feel valued, welcome, and important. Newcomers are hungry to get involved and hit the ground running, but that hunger can fade if not satiated by an effective member onboarding program.

New member onboarding means different things to different associations, but it all boils down to one common goal: making new members feel valued and excited from the moment they join. In the long run, positive first impressions with newcomers will pay dividends for your organization’s ability to retain loyal members.

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Christina Germano is the Content Marketing Coordinator for E Group. She's passionate about health and loves to cook, run, and read Harry Potter. Christina is an inbound marketer and a proud journalism and political science alumna of the University of Maryland, College Park.

Paying tribute to people and achievements using decorated coins has been a beloved American tradition for decades. Folklore traces the practice back to World War II, when an American pilot flashed his unit’s signature coin to French troops, thus proving that he wasn’t an enemy spy. His story quickly became a legend, and soon enough, every branch of the military used personalized coins to showcase their pride and victories. These cherished tokens came to be known as “challenge coins”, and their adoration lives on.

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Amy Dagliano is a creative, a visionary, a writer, a leader, a businessman, a culture changer, and an idea generator. As Creative Marketing Director at E Group, Amy uses her passion and creativity to design innovative promotional content internally for E Group and externally for client programs. She's well known for thinking outside of the box and translating a simple idea into an inspiring reality.

In our final blog of our three-part series on summer promotional products for the hospitality industry, our experts at E Group have selected some great products to engage guests and employees who are traveling. These items are presented for a range of budgets and would be helpful in many summer travel scenarios.

If you missed our first post on water-friendly summer promotional items, check out "Summer Giveaway Ideas for Hospitality: Products that Engage Guests and Employees" or if you need summer gifts for your employees geared toward outdoor activities that aren’t so wet, check out our second post, "Sizzling Hospitality Summer Gifts for Your Employees and Guests".

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Amy Dagliano is a creative, a visionary, a writer, a leader, a businessman, a culture changer, and an idea generator. As Creative Marketing Director at E Group, Amy uses her passion and creativity to design innovative promotional content internally for E Group and externally for client programs. She's well known for thinking outside of the box and translating a simple idea into an inspiring reality.

“You may not be able to control every situation and it’s outcome, but you can control your attitude and how you deal with it.” – thegoodvibe.co

It may be a little early for beach season, but it isn’t too early for tidal waves. In nature, recurring, shallow waves crash down on the shoreline again and again. In the workplace, when projects repeatedly face hiccups or clients continually find issues that need to be addressed, it might feel like you’re drowning in an endless fury of tidal waves. Sometimes it’s hard to stay positive when work gets you down and the current consistently pulls at you. So, how do you move forward? How do you stay positive when there’s turmoil in the office? Though these challenges are unique to every person and workplace, there are a few ways to shift your outlook and stand tall against the tidal waves crashing around you.

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Amy Dagliano is a creative, a visionary, a writer, a leader, a businessman, a culture changer, and an idea generator. As Creative Marketing Director at E Group, Amy uses her passion and creativity to design innovative promotional content internally for E Group and externally for client programs. She's well known for thinking outside of the box and translating a simple idea into an inspiring reality.



For years now, social media has acted as a vehicle for change, revolutionizing the way people live and interact with one another. These days, its effects are permeating the working world, as platforms like LinkedIn, Twitter, Snapchat, and Facebook change the way we work and do business. The hospitality industry is no stranger to the business side of social media: The bigwigs of the industry -- Marriott, Hyatt, Hilton, Disney, to name a few -- are active on social platforms and maintain a strong following of loyal brand champions. Marriott Hotels & Resorts, for example, has over 250,000 followers on Twitter and over 200,000 on Instagram.

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Christina Germano is the Content Marketing Coordinator for E Group. She's passionate about health and loves to cook, run, and read Harry Potter. Christina is an inbound marketer and a proud journalism and political science alumna of the University of Maryland, College Park.

This week, our hospitality experts at E Group teamed up to bring you some great summer products to engage guests or employees. Whether you want to say thank you or you need something for your property’s service recoveryplan, these ideas fit any budget or summer-related need. If you missed last week’s post on summer promotional items, check out "Summer Giveaway Ideas for Hospitality: Products That Engage Guests and Employees".

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Libby Horton is a Client Development Manager for E Group. She works on the hospitality team to make clients’ ideas a reality and loves an opportunity to help change the game, whether that’s within E Group or outside of the office. She is a proud Auburn University graduate and native of Atlanta, GA.

School is out, temperatures are climbing, and lightning bugs are glowing. That can only mean one thing: summer is officially here. As a kid, that meant swimming all day, spending time with friends, and just having fun. Although summer entails quite a few more responsibilities in our adult lives, we can still tap into carefree summertime fun, especially in the hospitality industry.

This summer, let’s take a moment to extend small gestures to our employees and our guests to show them how valued they truly are. Chances are, they already have personal summer plans in mind, so we’ll take a look at a collection of summer gifts for your employees and products to engage guests.Our hospitality experts at E Group have curated this list to fit any budget, whether you’re looking to spend under $10 or you have more flexibility. In fact, we came up with so many fun ideas that we’ve opted to split this list into a three-part series. This week, we’ll focus on summer giveaway ideas that have a water theme.

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Amy Dagliano is a creative, a visionary, a writer, a leader, a businessman, a culture changer, and an idea generator. As Creative Marketing Director at E Group, Amy uses her passion and creativity to design innovative promotional content internally for E Group and externally for client programs. She's well known for thinking outside of the box and translating a simple idea into an inspiring reality.

June is the National Safety Council’s (NSC) National Safety Month, which means your friends at E Group, along with our partners at WorkStride, have teamed up to share the latest trends and tips on workplace safety in manufacturing and transportation. This week, we’ll help you make a strong business case for safety incentive programs and also highlight important steps to take as you decide on the best program for your company.

Earlier in the month, our blog “National Safety Month 2017: Incentivizing Workplace Safety in Manufacturing and Transportation” laid the initial groundwork and facts needed for building a successful safety incentive program. If you read it and downloaded the accompanying eBook, you already know the essential steps to starting a safety incentive program, which includes learning/embracing OSHA guidelines and knowing the difference between lagging and leading safety indicators. But you’re just getting started.

Now, you’re probably ready to dive deeper into your pursuit to decrease workplace injuries and encourage safety at your company once and for all. In our pamphlet, “Leading with Safety: Safety Incentive Programs with E Group”, you’ll discover your guide to building a successful safety incentive program with the help of E Group’s incentive experts.

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Colin Eagen is Principal and Founder of E Group. Colin is a recognized expert in the strategic design of employee engagement platforms for large enterprises. Colin’s experiences include design and implementation oversight of enterprise programs for brand leaders such as BAE Systems, Textron, and ExxonMobil.

It’s June, and the sun is shining, kids are out of school, and people are flocking to beaches and lakes to enjoy the spoils of the season. But for most of the adult world, our day-to-day routines remain unchanged, and we gaze longingly out our office windows at the summer-clad world outside. Let’s face it: Summer is a difficult time to stay focused at work. It’s so difficult, in fact, that productivity drops by upwards of 20 percent and employees are 45 percent more distracted, according to a 2014 Captivate Network study.

As a manager or HR leader, improving employee morale during the summer is crucial in order to avoid widespread disengagement and low productivity. Many employers have come to terms with this need in recent years, and in response, they’ve started to offer perks like reduced summer hours, lenient vacation policies, and company outings to work on improving employee morale during the summer. But realistically, not every company has the resources or ability to offer these summer-inspired perks.

Luckily, there are other realistic ways that employees can take a load off and have fun with coworkers during the summer months. This summer, consider bringing your team together for an office spirit week or to celebrate holidays at work. Your friends at E Group will guide you through how to host a spirit week, have a little fun, and enjoy the summer months while continuing to work hard.

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Christina Germano is the Content Marketing Coordinator for E Group. She's passionate about health and loves to cook, run, and read Harry Potter. Christina is an inbound marketer and a proud journalism and political science alumna of the University of Maryland, College Park.

The hands-on nature of manufacturing and transportation means accidents sometimes happen. In fact, they happen often enough that companies lose a combined $1 billion per week to accidents and subsequent costs, according to the Occupational Safety and Health Administration (OSHA). Luckily, this enormous blow to American industry is curable, and many companies have seen progress as they heighten their efforts with safety incentive programs.

June is the National Safety Council’s (NSC) National Safety Month, which means your friends at E Group, along with our partners at WorkStride, have teamed up to share the latest trends and tips on workplace safety in manufacturing and transportation. To kick off National Safety Month 2017, we published an eBook titled: “An Introduction to Incentivizing Workplace Safety”. It outlines the essential steps to starting a safety incentive program, the difference between lagging and leading safety indicators, and much more. The ultimate goal is to decrease workplace injuries and encourage safety once and for all.

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Colin Eagen is Principal and Founder of E Group. Colin is a recognized expert in the strategic design of employee engagement platforms for large enterprises. Colin’s experiences include design and implementation oversight of enterprise programs for brand leaders such as BAE Systems, Textron, and ExxonMobil.

“Wherever there is a human being, there is an opportunity for a kindness.” -- Lucius Annaeus Seneca

Do-gooder activities, “just because”, paying it forward, and random acts of kindness. In the hospitality industry, each of these practices create a friendly, warm welcome for hotel guests in need. Every hotel associate knows that to provide great customer service, one must be pleasant, helpful, and courteous to all guests. But in this article, we’ll focus on the grander gestures that create a memorable guest experience for guests who might be facing difficult times.

When we consider the reasons that guests stay at a hotel, it’s typically to attend a special event, to travel for a quick work trip, or to have some fun with friends and family. The overall experience is generally positive as guests converse with helpful staff members and enjoy some of the hotel amenities. But the truth of the matter is, many hotel guests find themselves away from home for slightly less positive reasons.

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Amy Dagliano is a creative, a visionary, a writer, a leader, a businessman, a culture changer, and an idea generator. As Creative Marketing Director at E Group, Amy uses her passion and creativity to design innovative promotional content internally for E Group and externally for client programs. She's well known for thinking outside of the box and translating a simple idea into an inspiring reality.

In a 2016 poll by Fortune Magazine, 76% of Americans surveyed described their pets as “beloved members of the family”. This sentiment represents a rising trend in the United States and around the world: people treating their pets like family.

This trend also extends to hotels, where guests nowadays expect and rely on hotel services that cater to pet owners throughout their travels. In a 2014 survey by the travel-planning service TripIt, 43% of respondents said they choose hotels based on how friendly they are to pets, and 77% said their pets have significant influence on their travel plans.

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Amy Dagliano is a creative, a visionary, a writer, a leader, a businessman, a culture changer, and an idea generator. As Creative Marketing Director at E Group, Amy uses her passion and creativity to design innovative promotional content internally for E Group and externally for client programs. She's well known for thinking outside of the box and translating a simple idea into an inspiring reality.

“It’s not how we make mistakes, but how we correct them that defines us.”

In the hospitality industry, mistakes, unfavorable conditions, and other mishaps are known as “service failures”, and they’re very often unavoidable. Just as the saying above goes, it’s how hotel managers and property teams fix these mistakes that defines their success and customer loyalty.

Nowadays, planning service failure and recovery strategies is a topic that most managers and employees in the hospitality world deal with every day. The impact of service recovery in hospitality is immense; it can mean the difference between a customer who writes an angry letter to the general manager or who remains a loyal customer for life.

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Jenn Ventura is an account manager and idea generator for hospitality clients like Marriott, Hyatt, and Hilton. She is passionate about brand engagement. Jenn's main focus is on strategic sourcing and program implementation for key clients at E Group.

“To win in the marketplace you must first win in the workplace.” -- Doug Conant, CEO of Campbell’s Soup

As a child, what was your dream job? Let’s say it was an astronaut. Think back on the passion, creativity, and drive you felt about being an astronaut. You probably read books and watched movies about astronauts, visited museums, and talked excitedly about going to outer space one day.

Our childhood dreams might seem naive in retrospect, but the unwavering enthusiasm children feel for their dream jobs is an ideal for adults to work toward. In a perfect world, it’s the excitement and happiness that every adult employee would feel for his or her job. It’s a lesson in employee engagement.

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Christina Germano is the Content Marketing Coordinator for E Group. She's passionate about health and loves to cook, run, and read Harry Potter. Christina is an inbound marketer and a proud journalism and political science alumna of the University of Maryland, College Park.



The alarm goes off at 5 am, and you slowly hoist yourself out of bed and throw on some crumpled workout clothes. You drag yourself out to the gym this early because your day is likely to be packed from start to finish, and you want to squeeze in a quick workout.

We take great strides in our personal lives to be well physically, emotionally, and mentally, but are we doing enough to ensure that flows over into our work lives? According to a recent happiness index poll by Harris, we aren't. As of 2016, only about one-third (31%) of Americans feel fulfilled and happy in their lives. As you can imagine, a lack of happiness overall is bad news for our engagement at work.

So how can you increase motivation and happiness at work and in life in general? How do you pull yourself out of monotony and shed new light on the same old tasks? We're glad you asked. 

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Amy Dagliano is a creative, a visionary, a writer, a leader, a businessman, a culture changer, and an idea generator. As Creative Marketing Director at E Group, Amy uses her passion and creativity to design innovative promotional content internally for E Group and externally for client programs. She's well known for thinking outside of the box and translating a simple idea into an inspiring reality.

In total, American employers pay an average of $1 billion per week, or roughly $50 billion yearly, for workers’ compensation (Source: OSHA). These burdensome costs come from the 3 workers in every 100 (or 3% of the workforce) who suffer from on-the-job injuries yearly, as of 2015. In hands-on fields like manufacturing, these injuries present a serious risk both for employers and workers alike.

Over the next decade, experts estimate the manufacturing industry will grow by at least 3 million jobs. At such a crucial turning point in this industry, manufacturing workplace safety is more important than ever before. As a result, many employers have opted to decrease workplace injuries and encourage safety by building a successful safety incentive program. These incentive programs encourage workers to practice safety by offering various types of recognition and rewards for doing so.

If you’re not quite sure what a manufacturing safety incentive program is, or how it would fit into your workplace, your friends at E Group are here to help.

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Colin Eagen is Principal and Founder of E Group. Colin is a recognized expert in the strategic design of employee engagement platforms for large enterprises. Colin’s experiences include design and implementation oversight of enterprise programs for brand leaders such as BAE Systems, Textron, and ExxonMobil.

There are roughly 12.3 million manufacturing workers in the United States, according to a 2015 report by the National Association of Manufacturers (NAM), and in the next decade, this figure will increase by over 3 million. Manufacturing remains a cornerstone of the American economy to this day. In fact, the NAM adds: “Taken alone, manufacturing in the United States would be the ninth-largest economy in the world”.

Of these 12+ million American manufacturing workers, they all bear one vital commonality: safety. Whether you put on a hard hat everyday or you manage those who do, safety is likely at the forefront of your priorities. Today, there are well over 250,000 manufacturing companies in the United States, all of which are focused on keeping their workers safe given the hands-on nature of their industry. With this increasing need for workplace safety in manufacturing jobs, many employers opt for incentive programs that help decrease workplace injuries and encourage safety.

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Colin Eagen is Principal and Founder of E Group. Colin is a recognized expert in the strategic design of employee engagement platforms for large enterprises. Colin’s experiences include design and implementation oversight of enterprise programs for brand leaders such as BAE Systems, Textron, and ExxonMobil.

Our Earth’s environment is a precious and invaluable resource, and each of us needs to do our part to preserve and protect it. While it may or may not be on the forefront of your mind on a daily basis, hopefully you, your brand managers, and your hospitality property or venue are making sustainable and Earth-friendly choices through recycling, energy conservation, and use of post-consumer waste goods.

Today, environmentally conscious purchases and corporate social responsibility in the promotional products industry are growing exponentially as businesses realize the impact of using promo products for corporate social responsibility (CSR). We encourage you take a moment and read a bit more about how you can Help the World and Your Business with Socially Conscious Promotional Products.

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Amy Dagliano is a creative, a visionary, a writer, a leader, a businessman, a culture changer, and an idea generator. As Creative Marketing Director at E Group, Amy uses her passion and creativity to design innovative promotional content internally for E Group and externally for client programs. She's well known for thinking outside of the box and translating a simple idea into an inspiring reality.

Guest satisfaction is the number one priority of every hotel property. As an engagement agency that focuses on helping you enhance the hotel guest experience, we understand that it takes a village to ensure that your guests leave well rested and with a smile on their faces.

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Amy Dagliano is a creative, a visionary, a writer, a leader, a businessman, a culture changer, and an idea generator. As Creative Marketing Director at E Group, Amy uses her passion and creativity to design innovative promotional content internally for E Group and externally for client programs. She's well known for thinking outside of the box and translating a simple idea into an inspiring reality.

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